‘Letters at Large’ is a project by artist and designer Audra Hubbell, created as part of her MFA thesis.
According to Hubbell, the aim of this project was to explore the visual power of large-scale typography, in this case the urban enviromment as compositional elements.
By projecting large single letterforms into the urban space the artist was able to study how the same space not only altered the formal qualities of the projected letters, but also the way we perceive that same space. According to Hubbell “[T]he project became about finding the perfect harmonies in the formal qualities of the letter and the visual themes of the space itself.”
Interesting project, thats for sure. Here a little selection of her work:
via The Huffington Post