borondo_artrepublic_2017_0
“All that once was directly lived has become mere representation.”
Guy Debord, The society of the spectacle (1973)

Spanish artist Gonzalo Borondo, better known as juyst Borondo, was recently in the US invited to take part of the Art(Re)Public mural project organised in Jacksonville, Florida.
Titled “Show” and based on the French philosopher Guy Debord’s “The Society of Spectacle”, the new mural features the image of a theatre interpreting Debord’s idea about the changing relation between direct experience and mediated representation in modern times, according to Debord, everything that was directly lived has moved away into a representation. There is no longer a separation between material “real life” and the false represented one, the spectacle. They are intertwined to such a degree that “the true is a moment of the false”. Reality becomes appearance, which again becomes our shaped reality; in his words “a falsification of social life”.

BORONDO
W      Borondo

Author: Fran

Founder and editor of Urbanite. Street Art lover who after the finishing her MA thesis on the muralist movement in the 1920-50s, developed a fascination for street art and graffiti that eventually led to collaborations with different art blogs, including the creation of this one.

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  1. scooj

    The drips and the ‘incomplete’ style of this piece reminds me of Connor Harrington. Great work.