“DATA” is a new and haunting installation by Madrid public artist SpY. A night light show created for the International Festival of Light called LUZMADRID that offers a reflection on the rapid and widespread inclusion of algorithms in numerous aspects of our lives. 
According to the artist DATA is “an audio-visual work, where digital abstraction is used to explore and interpret how predictive tools operated through algorithms and artificial intelligence are highly beneficial in terms of aspects such as communication, research and medicine, but can also lead us to lose some of our freedoms if they are not used ethically.”
In this work the artist wanted to explore new tools such as the holographic fabrics because of the weightlessness they seem to provide. The work, a 15-metre high screen made from this fabric was installed in one of Madrid’s narrowest streets creating an immersive and almost magic experience for passerby.
About LUZMADRID
LuzMadrid is the first International Festival of Light to be held in the city of Madrid, currently celebrating its 1st edition.
It forms part of the renowned network of Festivals of Light being held in cities across the European Union: Lyon, Frankfurt, Brussels, Lisbon, Tallinn, Eindhoven, Turin, etc. Madrid thus joins a cultural tradition which began in the mid-1990s, where light plays a central role and the evenings are transformed into glittering celebrations of art and creativity.
Images courtesy of SpY.
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